Feature adoption
Turn feature discovery into feature adoption.
Find the users who would benefit, see who has not adopted the capability, guide them in context, and measure use after exposure.
Feature adoptionAdvanced reports
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NEW IN REPORTSCompare any two segments
See how different groups adopt the features that matter.
Connected workflow
Discovery is only the beginning.
Carry the workflow through first use and measurable adoption.
- 01Eligible users→
- 02Not yet adopted→
- 03Targeted guidance→
- 04Feature used→
- 05Measure
Find the audience
Start with relevance, not reach.
Use properties and behavior to identify users with a real reason to use the feature, then exclude those who already have.
- ✓Combine eligibility and usage signals
- ✓Keep the segment current as behavior changes
- ✓Avoid showing guidance to users who do not need it
Dynamic segmentSetup incomplete
Users match all of these conditions
EVENTSigned upperformed
FUNNELOnboardingdropped after setup
EVENTFeature X usednot performed
Guide and measure
Place discovery beside the feature.
Use an anchored guide, modal, or banner on the relevant page, then compare exposure, completion, and product usage.
- ✓Explain the capability in context
- ✓Advance through a focused multi-step guide
- ✓Track engagement and later feature use
Experience builderNew feature guide
ContentHeadingBodyButtonStyleSurfaceSpacing
NEW IN REPORTSCompare any two segments
See how different groups adopt the features that matter.
Start with behavior
See what users need. Then help them move forward.
Bring behavior, audiences, experiences, and outcomes into one product loop.
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