Targeting & segments
Reach the users who actually need the experience.
Build living audiences from user properties, product behavior, pages, funnel progress, and survey responses — then use them to deliver relevant experiences.
Users match all of these conditions
Connected workflow
Behavior becomes a relevant experience.
Segments keep the connection between what a user did and what the product should show next.
- 01Behavior→
- 02Dynamic audience→
- 03Contextual experience
Audience logic
Describe the people, not a static list.
Combine events, user properties, page visits, funnel cohorts, and survey responses with nested matching logic.
- ✓Users who signed up and reached onboarding
- ✓Users who stopped before setup completion
- ✓Users who have not used an important feature
Users match all of these conditions
Delivery context
Eligibility is only part of the moment.
Layer audience rules with page matching, behavior triggers, frequency, scheduling, and experience priority so guidance arrives with context.
- ✓Target matching product pages
- ✓Trigger on page load or a custom event
- ✓Set active windows and repeat behavior
See how different groups adopt the features that matter.
Start with behavior
See what users need. Then help them move forward.
Bring behavior, audiences, experiences, and outcomes into one product loop.
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